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The migration of the Hispanic population |
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Their influence is absolutely astonishing. Never in the history of this country has any one group dominated the culture of America as the Hispanic. Bilingual America is here. Restaurant menus have drastically changed. New products are being designed to appeal and attract the Hispanic population. |
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| Businesses are capitalizing on this market, which is changing the face of America. Food chains plan to arouse their interest by offering products compatible with their tastes. Major food companies, like Coke and Pepsi, have revamped their marketing strategies, producing products designed to cater particularly to this group. The purchasing power of the Hispanic population is $700 billion per year. It is expected to reach $1 trillion by the year 2010. Opportunities like this come once in a lifetime. TACO BURRITO and its timing could not be better! We produce real Mexican treats, which squarely hit this group. The products we sell are known to the Hispanic population; they were raised on these foods. And, our prices are right in line with what one would expect to pay for a meal in this category. The general population has accepted the Hispanic culture and food. This fact is evidenced by the increasing number of Mexican restaurants popping up all over the country. Further evidence is in every grocery store, where hot sauce and tortillas are commonly sold. In fact, hot sauce outsells ketchup, an indication of our changing times. TACO BURRITO is a hot commodity. We all know, "When you're hot", you're hot!" Let the revolution continue! |
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