George Esparza, Founder & CEO

George Esparza is a 22 year veteran of the fast food industry with a solid history of franchise development. Several years ago, Esparza began studying popular franchising trends and discovered the power of Mexican food in the U.S. market.

"Nearly all restaurants, fast food or not, are placing Mexican styled dishes on their menus. There is truly a Hispanic revolution happening in the fast food industry and "real Mexican food" is finding it's place at the top of the charts!" - George Esparza

George spent the next 12 years researching hispanic culture and the food it creates. The results of his exhaustive search for the "best of the best" can be found at "Taco Burrito."

"It's simple. I wanted to create the kind of food that truly deserves the name "Mexican" while keeping tradition in line with trends. After years of putting this food to the test, we're now ready to put the fruits of our labor into the franchise. The food we prepare at Taco Burrito is real Mexican food with real Mexican flavor... and that's something that fast food has never done before. Our customers were ready, and now, so are we!"

Mission Statement

TACO BURRITO is a company designed and committed to providing the most authentic products to its consumers and offering the most feasible and affordable franchise to its Franchisees.